I was running late to the Behavioral Insights conference in NYC. Despite planning efforts, I was having trouble checking into the hotel and now only had fifteen minutes to get from East 92nd Street and 1st Avenue to 78th and Madison (Bloomberg Philanthropies!). Seeing the time tick by, I made a decision. I abandoned the concierge, grabbed my luggage and began my stressed out walk/run toward the nearest 6 train. While I clamored across the upper east side, I drilled through what I would do if I got there five minutes late (walk in quietly and sit down) versus fifteen minutes late (wait out the first meeting of the day and join the group after) versus more than thirty minutes late (resign in shame).