When James Anderson took to the podium last week at the Bloomberg Philanthropies convening of communications directors from U.S. cities, he knew how to get my attention. James, who worked in a role just like mine under Mayor Michael Bloomberg in New York City, is now the leader of Bloomberg’s Government Innovation team. He showed us the hard cold reality from the Edelman Trust Barometer: Americans don’t trust government.
We’ve posted before about how a human-centered design approach is integral to our research process, but it’s also a big part of our ideation and initiative development. Similar to how we need to work with residents who interact with systems and challenges every day to fully understand them, we need input from residents to know exactly what ideas will work most effectively to help them.